What Is Behind Success Of Top Chinese WebSites
Baidu.com (baidu.com): The leading Chinese language search engine, provides "simple and reliable" search experience, strong in Chinese language and multi-media content including MP3 music and movies, the first to offer WAP and PDA-based mobile search in China.
Baidu.com is ranked #7 in the world according to the three-month Alexa traffic rankings. The time spent in a typical visit to the site is approximately thirteen minutes, with 33 seconds spent on each pageview. Compared with internet averages, the site appeals more to Asians. The site is in the “搜索引擎” category of websites. Baidu.com has been online for more than eleven years.
The second chinese site according to Alexa ranking
is QQ.COM which is China's largest and most used Internet service portal owned by Tencent, Inc founded in November, 1998. Presently, Tencent is aiming its operations at the strategic goal of providing users with a "one-stop online life service". Tencent's communications and information-sharing services include QQ.com, QQ Instant Messenger, QQ Mail, and search engine SOSO. Linked up with heavily used features such as forums, chat rooms, and QQ Groups, Tencent's Qzone has grown into China's largest personal Internet space. These services foster group interaction and resource sharing. Virtual products have been successful in providing entertainment and customization options to users. Mobile phone users can take advantage of a number of value-added wireless services. Tencent's PaiPai.com is a C2C on-line shopping platform that seamlessly integrates into Tencent's other community platforms.As of June 30th, 2009, the number of registered QQ Instant Messenger users has reached 990.0 million. Active users numbered at 448.0 million. Peak concurrent users have reached 61.30 million. QQ Games platform counted about 6.2 million users simultaneously on-line. QQ.com has become China's most visited Internet portal website. PaiPai.com has also become China's second largest Internet shopping platform.
Qq.com has a three-month global Alexa traffic rank of 10, and search engines refer roughly 6% of visits to the site. The site belongs to the “门户网站” category. The site has been online for at least fifteen years. Compared with the overall internet population, QQ.COM appeals more to Asians
Sina.com.cn has a three-month global Alexa traffic rank of 13, and visitors to it view an average of 10.1 unique pages per day. This site has been online for at least twelve years. Sina.com.cn can be found in the “新闻” category. The fraction of visits to the site referred by search engines is about 14%.
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